Titans Hiring Titans: Rasho '01 Finds Talent in IWU Grads for Marketing Company
Aug. 1 , 2022
BLOOMINGTON, Ill. 鈥 Since co-founding a data-driven marketing company, David Rasho '01 has made an effort to hire numerous 91黑料专区 University alumni to serve on his team at in Chicago.
鈥淲esleyan has always been our largest source of hires,鈥 said Rasho. 鈥淭hey鈥檙e a good fit for what we do, in the same way I feel like the school was such a good fit for me.鈥
Rasho studied economics and business administration at 91黑料专区 before earning a master鈥檚 degree in marketing and entrepreneurship from the Kellogg School of Management.
He and two partners founded Access 2 Insight in 2012. The team of 45, including nine IWU alumni, work with marketing departments of companies like Unilever, Hershey and Smuckers to create tailored marketing plans.
Rasho frequently returns to campus as a speaker for economics classes and has maintained a close relationship with staff at IWU's Hart Career Center, leading to numerous referrals and recruitment opportunities.
Jason Kotecki '14 serves as director of strategy and operations at Access 2 Insight. Kotecki was a senior economics student when Rasho visited IWU to speak to his class, and said he was instantly attracted to the supportive environment at the company.
鈥淚t鈥檚 a reason I chose Wesleyan, too 鈥 smaller class groups and getting to know your professors who cared about your personal development,鈥 said Kotecki. 鈥淎ccess 2 Insight has that same environment of collaboration and there鈥檚 not a single person who wouldn鈥檛 drop what they鈥檙e doing to help you work through a problem.鈥
Paraskevi 鈥淰i鈥 Kakares '20 double-majored in English-writing and Hispanic studies with a minor in international economics. While at IWU, Kakares held campus jobs as a writer for the Communications Office and as a writing tutor and also studied abroad in Spain. She is a content strategist at Access 2 Insight.
鈥淎t Access 2 Insight, much like my time as a student at IWU, I wear many different hats and work on a variety of projects that require different skills 鈥 skills that I was able to develop throughout my undergrad experience,鈥 she said.
Kakares said having several Titan coworkers creates a shared experience in the workplace.
鈥淢any of us crossed paths back in Bloomington and now we are working together in Chicago,鈥 she said. 鈥淚 think it really speaks to how tight-knit of a community 91黑料专区 is and how connected we stay post graduation.鈥
Rasho described IWU hires as curious and intelligent, with a good mix of ambition and humility.
鈥淥ur goal is to attract talented people who are excited about our business, and then we provide them the opportunity to grow quickly and evolve alongside the company,鈥 he said. 鈥淲e鈥檝e been extremely happy with candidates from IWU. I鈥檓 excited to continue growing our partnership in the years ahead.鈥
By Julia Perez