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Bringing Broadway Back

Story by Matt Wing

A lifetime of experiences prepared Bill Damaschke 鈥85 to serve as producer of a Tony Award-winning musical that echoes real life as Broadway bounces back from the COVID-19 pandemic.

Moulin Rouge! The Musical returned from an 18-month hiatus, prompted by the COVID-19 pandemic, on Sept. 24, 2021.
Moulin Rouge! The Musical returned from an 18-month hiatus, prompted by the COVID-19 pandemic, on Sept. 24, 2021.

Bill Damaschke 鈥85 approached the microphone onstage at Broadway鈥檚 Winter Garden Theatre and channeled his inner Harold Zidler.

Moulin Rouge! had just been announced winner of Best Musical at the 74th annual Tony Awards. A tuxedoed Damaschke, the show鈥檚 producer, stood at the mic before a standing ovation and a national TV audience. He wondered how Zidler, one of the central characters in Moulin Rouge!, might handle such a situation.

鈥淗ello, chickens,鈥 Damaschke said with Zidlerian bravado, using the character鈥檚 familiar welcome.

The unique greeting drew laughter from Damaschke鈥檚 peers in the audience. He quickly changed characters, however, and, as producer of the musical that had just captured its 10th Tony Award of the evening, thanked the production鈥檚 creative staff, company and backstage personnel.

鈥(They) bring their hearts, souls, passion and talents to the show each and every night,鈥 he said. The Tonys marked a finish line of sorts. Moulin Rouge! opened on Broadway in June 2019 to glowing reviews, and the team was just hitting its stride when, in March 2020, an outbreak of COVID-19 amongst the cast and crew forced Broadway鈥檚 first closure due to the pandemic; a week later, all of Broadway was shut down.

The Al Hirschfeld Theatre sat empty for more than 18 months before Moulin Rouge! reopened on Sept. 24, 2021. Two days later, Damaschke and others from the show 鈥 Moulin Rouge! was nominated for 14 Tonys 鈥 were recognized for performances from what felt like eons before.

鈥淚t was a long night after a really long couple of years. We reopened the show, taped our Tony number and had the Tonys all within three days, so it was a pretty epic week,鈥 Damaschke said three days after the awards show. 鈥淓very day that week, we felt like we鈥檇 never get through it, but we did.鈥

Though the Tonys felt like a capstone event in many ways, the triumphant night also marked a beginning. The reopening of Moulin Rouge! was done with new personnel both onstage and backstage. International openings of the production in London and Melbourne were just weeks away. A national tour begins in February.

The Tonys provided an opportunity to celebrate, even if only for just one night.

鈥淚鈥檓 so happy for the show, and I鈥檓 personally really happy,鈥 Damaschke said. 鈥淚鈥檓 not sure I鈥檝e taken it in yet just because we鈥檝e all had to get right back up and go back to work.鈥

路 路 路

Bill Damaschke 鈥85 accepts the Tony Award for Best Musical at the 74th annual Tony Awards on Sept. 26, 2021. (Opposite page) Moulin Rouge! The Musical
Bill Damaschke 鈥85 accepts the Tony Award for Best Musical at the 74th annual Tony Awards on Sept. 26, 2021.

Bill Damaschke first gained experience that would prove useful in a career as a Broadway producer while babysitting on Saturday mornings at his family home on Chicago鈥檚 South Side.

The eldest of seven children took on the responsibilities that naturally fell upon the oldest child, and that meant doling out the household chores every weekend.

鈥淚 would do these kinds of grids, and someone had to clean a bedroom or sweep the floor or do the bathroom,鈥 Damaschke recalled, smiling. 鈥淓verybody had a chore and everything had to be done by a certain time so we could go outside and play or stop and watch Scooby-Doo together, because those things were on the grid, too.鈥

It was all in a day鈥檚 work for the eldest child in a blue-collar family, Damaschke said.

鈥淚 guess I鈥檓 kind of an organized person, and with seven of us, I had to babysit all of the time,鈥 he said. 鈥淭hat was my way of trying to produce my brothers and sisters 鈥 to varying levels of success.鈥

Damaschke鈥檚 father was a truck driver, often on the road for long stretches. His mother was a waitress and, later, an executive assistant at a bank in Downtown Chicago. William and Carol Damaschke knew hard work and instilled a strong work ethic in their children.

Bill Damaschke embraced the commitment to putting forth top effort. Before he became a top executive with DreamWorks Studios and a Tony-winning Broadway producer, he held less glamorous jobs as a waiter, telemarketer and office temp. The jobs paid the bills but weren鈥檛 anywhere near the career he had imagined.

No matter the job, he was going to do it well.

鈥淚 was never going to be a victim of not trying,鈥 he said. 鈥淪ure, they weren鈥檛 fun jobs and they weren鈥檛 going to add up to the career I wanted, but I was just going to do a good job because at least when I walked away from it, people were going to say I did a good job.鈥

路 路 路

Bill Damaschke struggles to pinpoint the moment he decided he wanted to work in show business.

Maybe it happened while spending the Saturday evenings of his youth watching WGN鈥檚 鈥淢ovie of the Week鈥 with his father. Maybe it happened when he joined his high school drama program and performed on stage for the first time. Or maybe it was when he enrolled at 91黑料专区 and found himself in a circle of creative classmates with similar ambition.

It had certainly happened by the time he walked across the stage on 91黑料专区鈥檚 south quad to accept his diploma on a May afternoon in 1985.

鈥淭he great thing about Wesleyan was there was this group of people above me whose paths were super clear. A bunch of them went to New York, a bunch went to L.A., a bunch went to Chicago,鈥 Damaschke said. 鈥淭here was never a question if I could do it because people one or two classes ahead of me had done it and there were these little networks in all of those places.鈥

After graduation, Damaschke set off for New York. He found regular work on stage in between working odd jobs to pay the bills.

A fateful trip to Los Angeles a few years later changed everything.

鈥淚t was 1990 or 1991 and I was on a plane there to visit some friends, and I was just like, I鈥檓 moving there,鈥 Damaschke recalled. 鈥淚 literally just had this feeling, this stupid whim. When I landed, I told my friend who was there to pick me up, and she didn鈥檛 believe me.鈥

But two months later, the staunch New Yorker made the move to Hollywood. He continued acting 鈥 on stage, in commercials and soap operas 鈥 while continuing to support himself with random jobs. He manned a theatre box office. He catered and waitered. He did market research, cold-calling people for feedback on products ranging from margarine spread to diapers.

Show business, however, remained his passion. He dreamed of success as an actor, but it didn鈥檛 stop there.

鈥淚 was already thinking about how to become a producer and get on that side of it,鈥 Damaschke said. 鈥淚 wanted to be an actor and become famous enough to have my own company so that I could produce and direct things 鈥 because all the actors that I admired, that鈥檚 what they did.鈥

路 路 路

Damaschke and co-producer Carmen Pavlovic stop for photos while walking the red carpet at the 74th annual Tony Awards.
Damaschke and co-producer Carmen Pavlovic stop for photos while walking the red carpet at the 74th annual Tony Awards.

Bill Damaschke was in the right place at the right time.

While continuing to take on acting roles, he served as a producer鈥檚 assistant during the making of Disney鈥檚 Pocahontas. Soon after, he joined what was then a small startup as a coordinator in its production office. He estimates he was among the first 30 or 40 employees hired by DreamWorks Studios, a company that quickly grew to become one of Hollywood鈥檚 leading studios.

Being in on the ground floor at a studio experiencing rapid growth meant Damaschke did work far beyond the scope of his title. He set up departments. He hired artists. He made frequent trips to IKEA to buy desks and lamps to accommodate the growing operation.

Damaschke found a home in DreamWorks鈥 animation division. He worked as a production manager on Prince of Egypt, the company鈥檚 first foray into animation. And as DreamWorks grew, Damaschke grew with it. He was promoted to head of creative production in 1999, and head of creative production and development in 2005. He made his producing debut in 2004 with Shark Tale, which earned an Academy Award nomination for Best Animated Feature (a trajectory told in IWU Magazine in 2005).

It was a rapid ascent for Damaschke, who became Dream-Works鈥 chief creative officer in 2011.

鈥淲e had incredible leaders who were so good at communicating the vision and purpose of what we were doing,鈥 he recalled. 鈥淲e were going to build a world class animation studio, and we were going to make animated movies for everyone, not just kids.鈥

Damaschke oversaw an unprecedented time of growth as DreamWorks challenged and often outperformed the major movie studios. But, like many good things, his time with the company came to an unceremonious end.

鈥淚 don鈥檛 know if I would have ever left DreamWorks had I not been fired. But in entertainment, working anywhere for 20 years is a really great run,鈥 he said. 鈥淎t that time, the company was prepping to be sold and we had a number of 鈥榓lmost-sales,鈥 and there was a lot of downward pressure.鈥

As part of his separation agreement, Damaschke had a noncompete clause prohibiting him from working in animation. Fortunately, another aspect of his work at DreamWorks served as an impetus for the next step in his career.

Damaschke had overseen DreamWorks鈥 live theatrical productions, which included Shrek The Musical, a critical success that enjoyed a yearlong Broadway run and earned eight Tony nominations. The work also included a live-action arena tour inspired by DreamWorks鈥 How to Train Your Dragon, in which Damaschke partnered with Global Creatures, the company behind another arena show, Walking with Dinosaurs. The pairing introduced Damaschke to fellow producer Carmen Pavlovic, with whom he developed a lasting working relationship.

Not long after working together on the arena tour, Pavlovic鈥檚 production company secured rights to a number of musicals, including Moulin Rouge! And when Pavlovic was ready to commence production of the jukebox musical, her first phone call was to Damaschke.

鈥淪he called and asked, 鈥榃ould you help me with this?鈥欌 Damaschke recalled. 鈥淎nd that, 鈥榃ould you help me with this?鈥 has become a great portion of the past five years of my life.鈥

路 路 路

www.iwu.edu/titan-talk-damaschke
Damaschke presents his address, 鈥淯nlocking Your Story,鈥 at 91黑料专区鈥檚 2016 Commencement. Damaschke has remained engaged with his alma mater over the years, hosting the world premiere of Puss in Boots at IWU鈥檚 2011 Homecoming and hosting a Titan Talk in 2021. The latter is available for streaming at www.iwu.edu/titan-talk-damaschke.

Bill Damaschke often recalls a saying he鈥檚 heard in Broadway circles. He鈥檚 learned the truth of the adage from experience.

鈥淭hey say it鈥檚 really hard to open a show,鈥 Damaschke said. 鈥淏ut the real work starts the day after opening.鈥

The first two musicals Damaschke produced were critical successes; Shrek The Musical and The Prom earned a combined 14 Tony Award nominations. They were not as commercially successful in their Broadway runs, however, with Shrek running for just over a year and The Prom less than 10 months.

But both musicals have lived on beyond their time on Broadway. Productions of Shrek The Musical have been staged in more than a dozen international locations, with tours both domestically and abroad. The Prom spawned a Golden Globe nominated Netflix adaptation and its domestic tour kicked off in November 2021.

Moulin Rouge! has already outpaced Damaschke鈥檚 previous productions in terms of critical success, and he hopes its Broadway run does, too.

鈥淓verybody working on Moulin Rouge! has really put one thousand percent of their art, passion and talent into it,鈥 Damaschke said. 鈥淪o for it to get the kind of recognition that it has, I hope it sets us up to have a really long run in New York.鈥

Interrupted by the COVID-19 pandemic, Moulin Rouge! is just now approaching the completion of its first full year of Broadway performances. Between a COVID outbreak amongst cast and crew at the outset of the pandemic, a year-and-a-half-long shutdown, and a reopening with a mix of new and returning cast and crew, it鈥檚 been an emotional time for those connected to the production.

That was certainly the case on 鈥渞eopening night鈥 on Sept. 24, and perhaps even more so one night earlier at an invited dress rehearsal.

鈥淲e wanted to have our friends and our families there, and we had 250 first responders there, and we recognized them in the audience because our show was hit by COVID pretty hard,鈥 Damaschke said. 鈥淲e thought having the people that were there for our show, there for New York, there for Broadway, to all be part of that first show back would be a really great way to celebrate, and it ended up being fantastic.鈥

The reopening of Moulin Rouge! has been met by the same high praise as its original opening over two years ago. International productions opened on Nov. 12 in London and Melbourne. A national tour begins in February in Chicago.

Moulin Rouge! continues to resonate with audiences because of its music, its pageantry and its message. Despite being set over a century ago, it鈥檚 a tale for our time.

鈥淥ur show, at its core, is about a group of artists who are trying to put on a show against all odds and save their theatre,鈥 Damaschke said. 鈥淚t鈥檚 also a love story and it鈥檚 about other things, too, but it鈥檚 about a group of artists putting on a show and trying to do it under extreme circumstances, and that鈥檚 kind of what鈥檚 playing out in our real lives right now.鈥